Social Judgement Theory
and
Elaboration Likelihood Model
Welcome to our communication theory website! We are Kayleane and Remi from Fredonia State University and we made this website to help you learn about Social Judgement Theory and the Elaboration Likelihood Model. These communication theories both deal with people's attitudes and how they change. They are both theories of persuasion.
- This video goes in depth on the three latitudes and ego involvement in the social judgment theory. Also this video explains the central and peripheral route of the elaboration likelihood model.
Note: if you can't view the different sections on the top there will be a menu on the top left that will lead you to the different sections