Choosing classes for the semester. There are classes that students wouldn't enroll into because it doesn't fall into their latitude of acceptance. While there are some classes that may not fit into our latitude of acceptance but are necessary to take, so the student may be moved to non committal or acceptance on the spectrum.
Cmm. (n.d.). Retrieved February 22, 2017, from http://oregonstate.edu/instruct/theory/sjt.html
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Using Social Judgement theory on campaigns
This journal talks about how effective a message is when it falls under the latitude of non commitment. The message was ultimately effective and resulted in the outcome that was wanted.
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Smith, S. W., Atkin, C. K., Martell, D., Allen, R., & Hembroff, L. (2006). A Social Judgment Theory Approach to Conducting Formative Research in a Social Norms Campaign. Communication Theory, 16(1), 141-152. doi:10.1111/j.1468-2885.2006.00009.x
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Ted wants Stella to like Star Wars example:
Ted wants his fiancé Stella to like Star Wars because it's his favorite movie. Stella is at first at the latitude of non commitment and doesn't necessarily care about the movie, but Ted wants Stella to be in the latitude of acceptance.
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Elaboration Likelihood Model Examples:
This video has some examples of ELM and explains the theory in a simpler way.
Car example:
Central Route of thinking:
Researching the car online, how other people liked it
Researching the make and model of the car making sure it's safe
(Sher, Lee, 2009)
Peripheral Route of thinking:
Buys the car because of how it looks or the car is your favorite color
Buys the car because it has a sunroof and leather seats
Buying a new phone:
Central Route of thinking:
Asking about the battery life and how long it lasts
Being interested in how it functions and picture quality
Peripheral Route of thinking:
Wanting the iPhone because all of the celebrities have them
It looks sleek and fancy
(Sher, P. J., & Lee, S. H. (2009). Consumer skepticism and online reviews: An elaboration likelihood model perspective. Social Behavior and Personality: an international journal, 37(1), 137-143.)
Central Route of thinking:
Researching the car online, how other people liked it
Researching the make and model of the car making sure it's safe
(Sher, Lee, 2009)
Peripheral Route of thinking:
Buys the car because of how it looks or the car is your favorite color
Buys the car because it has a sunroof and leather seats
Buying a new phone:
Central Route of thinking:
Asking about the battery life and how long it lasts
Being interested in how it functions and picture quality
Peripheral Route of thinking:
Wanting the iPhone because all of the celebrities have them
It looks sleek and fancy
(Sher, P. J., & Lee, S. H. (2009). Consumer skepticism and online reviews: An elaboration likelihood model perspective. Social Behavior and Personality: an international journal, 37(1), 137-143.)